Lead Quantity is a Vanity Metric. Focus on Lead Quality
When measuring lead generation campaign success, focus on measuring lead quality instead of lead quantity. Lead quantity is a vanity metric.
December 13, 2022
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When measuring lead generation campaign success, focus on measuring lead quality instead of lead quantity. Lead quantity is a vanity metric.
Lead generation is crucial for all businesses but marketers struggle with it. This guide talks about everything needed for lead generation success
Are you using Ninja Forms on WordPress and not sure how to get form submissions to show up as events in Google Analytics 4? Follow this tutorial.
Paid Media can be broken up into three tiers. Tier 1 is for expert media buyers. Tier 2 is Facebook & Google Ads. Tier 3 are low-cost platforms.
61% of marketers struggle with lead generation. Why? Optimizing for lead cost, quality, and quantity is difficult to achieve all at once.
Lead generation is an industry within affiliate marketing that yields tremendous return on investment when done properly. It can be a great side hustle.
The key to becoming a well-oiled marketing machine is to always be testing. Very seldomly does your first iteration of a piece of creative or
When running conversion campaigns on Facebook, you may have noticed that you have an option to run your ad to a Facebook lead generation form.
Landing Pages are created for a specific call to action and websites give a broad spectrum of information to help solve a customer’s problem.
There are a bunch of paid media platforms out there today. What platforms should your business be on? Find out now.